March 15–16, 2026 · San Francisco

Your Baby Gear Journey
Starts With Three Questions.

Touch, test, and compare 100+ pieces of gear — all assembled, all ready. No pressure. Just someone calm who knows this stuff inside-out.

Strollers

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Cribs & Bassinets

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Car Seats

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Carriers & Wraps

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Personalize Your Visit

3 quick questions · Takes 30 seconds

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Where are you in your journey?

We'll tailor the event stations to exactly where you are right now.

Your answers stay on your screen — no account needed to see your personalized agenda.

Your Personalized Agenda

Your personalized agenda for third-trimester parents in the city.

We've mapped out which stations to hit first, which talks to catch, and which gear to spend the most time with — based on your answers.

1Start at these stations

Modern strollers displayed in a bright showroom with white floors
1

Stroller Studio

10:00 AM – 12:00 PM
CompactCity-readyLightweight

47 strollers fully assembled and ready to push. Test fold mechanisms, check trunk fit, and compare weights.

12 compact city strollers highlighted for you
A beautifully arranged nursery with a white crib, soft lighting, and pastel decor
2

Sleep Solutions Corner

11:00 AM – 1:00 PM
Safe sleepBedsideFull cribs

23 cribs, bassinets, and bedside sleepers assembled in real bedroom setups. Mattresses included.

Full nursery layouts to visualize your space
Car seat installation demonstration with a certified technician showing proper latch system
3

Car Seat Lab

12:00 PM – 2:00 PM
LATCH certifiedInfantConvertible

Practice installing 31 different car seats with real latch systems. Staff certified in car seat safety.

Every car seat comes with a real installation demo on an actual car seat base

2Expert talks matched to you

For City Parents

What Nobody Tells You About Stroller Shopping

Maya Chen, Certified Pediatric OT

10:30 AM

Recommended for You

Safe Sleep: What the Research Actually Says in 2026

Dr. James Okonkwo, Pediatric Sleep Specialist

12:00 PM

Recommended for You

Registry Strategy: Avoid the $3,000 Mistake

Sarah Thornton, Baby Gear Editor at The Bump

2:00 PM

This agenda is saved to your spot when you register.

Reserve My Spot — Save This Agenda
By the numbers
2,400+

Parents attended last year

97%

Said they found their gear pick

100+

Gear items fully assembled

14

Expert talks across 2 days

What parents said last year

Real feedback, no edits.

I came in overwhelmed and left with a clear list. The stroller studio alone was worth the trip — I finally understood why that UPPAbaby costs what it costs.

Smiling woman with long dark hair against a light background

Priya Mehta

36 weeks, first baby, San Francisco

My wife sent me because she said I needed to "understand what a LATCH system is." Two hours later I was the one who didn't want to leave.

Smiling man with beard in casual clothing

Marcus Williams

Dad of two, replaced bassinet, Oakland

I'm 67 and I had no idea strollers had become this complicated. The staff explained everything without making me feel like I was from another planet.

Older woman with silver hair and a warm smile

Dorothy Flanagan

Grandmother, shopping for grandson

Brands represented at the showroom

UPPAbaby
Bugaboo
Nuna
Chicco
SNOO
Ergobaby
Stokke
Britax
Save Your Seat

The page already knows you.
Now let's save your spot.

Your personalized agenda, station priorities, and gear picks — all attached to your registration. Free to attend, just 48 spots per session.

Reserve My Spot

No credit card. No catch. Just your spot saved.

What's included

  • Your personalized station map
  • Expert talk tickets (your matched picks)
  • 1:1 gear consultation (15 min)
  • Printed registry checklist
  • Exclusive brand discounts

Not ready to commit?

Get our 2026 Baby Gear Guide — 47 strollers ranked, safe sleep decoded, what's actually worth the price.

Event details

March 15–16, 2026
10:00 AM – 4:00 PM both days
Fort Mason Center, San Francisco
Free admission